Social Media

HUM Nutrition is the first Beauty Nutrition Supplement company on the Market providing clinically proven vitamins, supplements and powders, designed around skin and body concerns to make you look great and feel even better.
“Beauty starts from within” and all beauty starts with nutrition.

The brand was seeking to develop its online presence to create a relevant community easy to engage with.

Everybody has heard about vitamins and supplements but it’s hard to really tell the benefits from them. They are usually received as “boring,” “useless,” and “medical” making it hard to create conversation around.

The purpose behind the Social Media and Brand Content Strategy was to spread the brand vision to be the starting point of every “Beauty Routine,” changing consumers’ perception for vitamins and supplements and connecting users to the relationship between beauty and nutrition, while driving traffic to the website.

Everything you put inside your body has an impact on how you look and feel

– Walter Faulstroh

The defined art direction offered us the ability to craft specific visuals for every partnership as we did for instance with Sephora. RESPECT OF THIRD PARTY GUIDELINE TO BE FEATURES ON THEIR ACCOUNT

With the community growing and the conversation between users and the brand expanding, we invited users to share more and more pictures and content. INCLUDE USERS IN CONVERSATION – GLOBAL COMMUNICATION

Followers grew by 940% in over 10 months reaching +25K followers.
As we were looking to grow even faster, we started to analyze followers’ behavior. Crafting visuals gave us a lot of freedom, however, users engaged more with real pictures. Therefore we decided to revamp all of the social media content using real life photography, challenged by our desire to keep the organic shapes and color coding we’ve installed.

This significant improvement in the strategy allowed users to more easily project themselves in the brand universe and imagining their own Beauty Routine.