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Insights

Insights on vision, strategy, culture, and brand, designed to guide growth and help you apply proven approaches to your business.

Featured Insights

Metrics & Profits

The importance of Lifetime value (LTV) versus the User Acquisition Cost (CAC) is illustrated through a hand holding a clock

Why is LTV as Important as CAC?

Growth

Subscription is the Future of Business and Here’s Why

E-Commerce

How to Launch Your E-Commerce Business in Six Weeks

Latest articles

Branding

A Guide to Brand Development Strategy

The purpose of a strong brand identity is to stand out from the competition and build lasting relationships with your target audience. Partnering with a creative agency that specializes in brand development is a good way to get ahead and make an impact. Defining Brand Development Brand development involves establishing a unique brand identity and […]

Digital Product

9 Web Design Principles: What Defines a Great Website

Why Web Design Matters A good website serves as one of the faces of a bean, so it is essential that it includes thoughtful design, taking into account functionality, ease of use, and alignment with the audience. A strong website utilizes professional graphics and an overall intuitive design to ensure that it is visually engaging […]

Digital Product

5 Key Steps to Follow in UI/UX Design

UI/UX design creates seamless digital experiences with the use of technology, aesthetics, and user psychology. While UI (User Interface) focuses on virtual and interactive elements, which ensures smooth user engagement, UX (User Experience) design enhances the overall journey.

Digital Product

Data-Driven Buyer Personas

A deep understanding of user preferences and behaviors is essential in today’s digital world. UX design can use data-informed personas to help them align their work with audiences’ preferences backed by real experiences.

Digital Product

Why Is User Interface Important for Small Businesses?

What is UI Design? User Interface or (UI) design focuses on creating the visual and interactive elements of digital products, whether it’s a website, mobile app, or software platform. Elements that comprise UI are layout, typography, color choices, and interactive components to create a user-friendly, seamless experience. The ultimate goal is to make navigation intuitive […]

Digital Product

Mastering UX Mockups: A Complete Guide

Want to learn how to create impressive and useful UX mockups? This guide includes the key tools and techniques required to bring your design ideas to life. Whether you’re just starting or looking to improve, this will help you design mockups that convey ideas clearly and are pleasing to the eye. What’s a UX Mockup? […]

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