United StatesInbound Marketing
CeviansWe developed a global inbound marketing framework to scale Cevians, resulting in a 700% increase in web traffic and a CPL of $6.10.
| Subject: | Inbound Marketing |
| Client: | Cevians |
| Industry: | Military and Defense |
| Service: | Inbound Marketing |
700%
Web Traffic
$6.10
Cost Per Lead
Context
Cevians is a leading manufacturer of military and defense products, specializing in display, optical, and NVIS products. With research and innovation at the core of its mission, Cevians addresses complex industry challenges.
Objective
The objective was to help Cevians build long-term business partnerships by generating qualified leads from its online presence, which we would then nurture and convert.
Strategy
1. Content Strategy:
To spread awareness and collect qualified leads, our content strategy focused on the company’s innovations, product specificities, and industry trends. This included technical papers, videos, and alternative content such as White Papers and Product Sheets that required readers’ email.2. Adwords Search Campaign:
To support Cevian's content strategy, we launched a Paid Search effort, focusing on topics and trends that would be of interest to buyers and engineers. It was our objective to promote the content we had created in order to increase its visibility, and secondly, to collect relevant leads.3. Scraping and Outreach:
To accelerate the volume of leads, we started a scraping and outreach task force, targeting potential buyers. We tested across many locations and industries, adjusting messaging and targets based on metrics.
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Improvements:
Year to date, Cevian’s web traffic has increased by over 700%. In the same time frame, our email marketing strategy has achieved a 40% engagement rate and LinkedIn engagement grew by 4x. These efforts and unique military and defense inbound marketing strategy to expand Cevian’s visibility bring us to an average Cost Per Lead of $6.10.
700%
Web Traffic
40%
Engagement Rate
$6.10
Cost Per Lead
Services
- Growth Strategy
- Inbound Marketing
- Paid Search
- Content Production
- Copywriting
- Email Marketing
- CRM Management
- Scraping