United StatesGrowth HackingGrowth Marketing
EclipseWe helped Eclipse acquire 280,000 members +, with an average Cost Per Member below $1.
| Subject: | Growth Marketing |
| Client: | Eclipse Sample Sales |
| Industry: | Fashion |
| Service: | Growth Marketing Management |
280K+
Members
< $1
Cost Per Member
Context
Eclipse is a woman-owned luxury sample sale company primarily located in Los Angeles and New York, offering exclusive deals on top brands from both the U.S. and Europe. We initially helped Eclipse establish its presence in Los Angeles, the location of their flagship store, and later expanded to New York City, Miami, Dallas, and Chicago. Backed by funding to grow the sample sale and off-price market, the company has plans to expand further across North America and internationally.
Objective
The objective was to grow Eclipse’s customer database, focusing on user acquisition and driving traffic to in-person and online sales through PPC campaigns.
Strategy
1. Growth Push:
To grow Eclipse’s database quickly with a low CPL, we launched 400+ campaigns, testing many audiences, locations, triggers, interests, and messaging to identify the most efficient way to reach our target demographics, adjusting audiences continuously for efficient customer acquisition.2. Workflow, Email Marketing & SMS:
The backbone of Eclipse’s growth strategy is the customer database; on a monthly basis, we send customers information about upcoming sales, with an invitation to book a spot to shop. Additionally, for each sale, an email is sent detailing specific information about the sale, with booking options, as well as text message reminders.3. Sale Campaigns:
To raise awareness around Eclipse’s sales and maximize attendance and revenue, we support our email activation efforts with unique campaigns per brand based on customer data, lowering our Cost Per Ticket.
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Improvements:
Since the beginning of our collaboration, Eclipse has acquired over 100,000 members. As of today, our Growth Push is reaching relevant new members daily at under $1 Cost Per Member. Additionally, weekly sale ticket campaigns drive audiences to sales at an average Cost Per Ticket of $1.68. Through testing a variety of campaigns and designs for PPC, we learned that the highest audience engagement came from in-store reels, showing samples of Eclipse’s top items. This strategy allows customers to virtually experience shopping inside one of their local Eclipse stores while also getting a preview of some of the top items Eclipse sells and the ultra-competitive pricing.
100K+
New Members
< $1
CPL
$1.68
Average Cost Per Ticket
4.26X
Average ROAS
Services
- Growth Strategy
- Growth Hacking
- PPC Management
- Content Production
- E-Marketing
- UX Optimization
- CRM Management